Corporate, Business Casual & Young tone? What’s the difference?

How to use Elephant Social tips |   1 min read
Corporate, Business Casual & Young tone? What’s the difference?

The tone of voice you choose depends on the way you want to talk to your customers and make them feel.


The tone of voice you choose depends on the way you want to talk to your customers and make them feel. In Elephant Social, we have 3 distinct tones for our content and they are Corporate, Business Casual & Young.



Corporate - this tone is more formal, uses accurate vocabulary, no abbreviations & an indirect voice.

Example of Corporate Tone:

The beginning of the life-changing journey.

#Join #Learn #Shine

(Note: This example is written for the Education industry)


Business Casual - this tone is informative, straightforward and a bit more casual than the Corporate tone. 

Example of Business Casual Tone: 

When you have the energy to enjoy life.

#PerfectHealth

(Note: This example is written for the Health industry)


Young - This tone is more direct and uses an informal style. It is also more engaging like the example below.

Example of Young Tone: 

My mummy loves me.

#PerfectLife

(Note: This example is written for the Mummies & Babies industry)




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