What is PNG/ JPEG/ GIF?

Growth Hacking in 2020 |   1 min read
What is PNG/ JPEG/ GIF?

Want to know the difference between the main graphic formats?

Knowing the difference between various image formats can sometimes be tricky, so we broke it down for you.

PNG, JPEG & GIF are the main graphic formats that are used on the Internet as well as for presentations & print. These formats use compression techniques to save images in reduced file size.

PNG is an image type that is usually used in web design.


  • Not supported by all web browsers, but it’s getting there

  • Provides background transparency

  • Often used to design logos

  • Doesn’t support animation

  • Maintains image quality

Tip: Make sure to upload your company logo in PNG format on the Elephant Social app.

JPEG is used for photographic images and graphics with complex colors & gradients.


  • Supported by all web browsers

  • Image quality is slightly degraded when re-saved. Image detail is lost with multiple re-saves

  • No background transparency

GIF is so far the only option of having animation on the Internet besides Flash


  • Supported by all web browsers

  • Provides background transparency & animation

  • Used for icons, simple logos & line drawings (not used for photos)

  • Image quality doesn’t degrade when resaving

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