Want to know the difference between the main graphic formats?

Knowing the difference between various image formats can sometimes be tricky, so we broke it down for you.

PNG, JPEG & GIF are the main graphic formats that are used on the Internet as well as for presentations & print. These formats use compression techniques to save images in reduced file size.

PNG is an image type that is usually used in web design.

Features:

• Not supported by all web browsers, but it’s getting there

• Provides background transparency

• Often used to design logos

• Doesn’t support animation

• Maintains image quality

Tip: Make sure to upload your company logo in PNG format on the Elephant Social app.

JPEG is used for photographic images and graphics with complex colors & gradients.

Features:

• Supported by all web browsers

• Image quality is slightly degraded when re-saved. Image detail is lost with multiple re-saves

• No background transparency

GIF is so far the only option of having animation on the Internet besides Flash

Features:

• Supported by all web browsers

• Provides background transparency & animation

• Used for icons, simple logos & line drawings (not used for photos)

• Image quality doesn’t degrade when resaving